Just Make Motorcycles

Hey Harley, we get it—your brand only appeals to some very specific subcultures:

Geriatrics,

Overweight underachievers,

Pedophiles,

Tough guys,

Cuckold trailer trash,

Patriots,

Rapists,

And last but not least, the hygienically challenged.

Instead of making ads that make us feel different, try making motorcycles that make us feel the same.

Since most of us really are fat, flag-waving dirt old men, a stripped-down street bike with a sub-seven-grand price tag makes good sense. Build a few hundred thousand of these and sell them without all the nostalgic chest pounding and maybe, just maybe, the shield and bar might mean something again…

Just Make Motorcycles