While You Were Sleeping…

The promotional machine at GT bicycles is still turning under the relentless pounding of one highly educated but under-experienced marketing director. Sadly, none of her efforts appear to be gaining much traction with consumers. First there was the ill-fated "Open Season" campaign. The print ads for this endeavor were so politically incorrect among tree-hugging anti-gun nuts, GT's new president killed them. 

Next came the "Golden Bike" campaign. In a sport that's seen the popularity of cross-country racing dry up faster than a dehydrated dominatrix at a golden shower, this exercise in self-aggrandizement seems misguided to the extreme. To fortify the campaign's half-life in the blogosphere, GT marketing wizards commissioned a team of trollops called the Gold Diggers to fluff up their message of R&D with a healthy dose of T&A…

GT is rumored to have spent nearly a quarter-million dollars on both programs. Gold digging, indeed. While the once-dominant race brand begs a new generation of MTB riders to stare at its gilded navel, my friend and multi-time national and world cycling champ Eric Carter continues to do what he has always done best…

Corporate forced EC to make the unceremonious switch from Mongoose to GT earlier this year, and Eric obliged his employers by making some viral videos of his own. This inspirational clip starring Eric and his long-travel GT Fury took the gravity champ about two days to film and edit, and cost 90 dollars, including gas, trail fees and Gatorade.

As bike porn goes, Eric's clip delivers more wood than a bunch of sorority snatch in matching skirts. Keep up the good work, Eric. Let's hope somebody at Cannondale Sports Group will stop masturbating long enough to give you the reach around you deserve.

While You Were Sleeping…